sexta-feira, 21 de abril de 2017

Ontopower- war, powers, and the state of perception by Brian Massumi Book Review

Brian Massumi, Ontopower: War, Powers, and the State of Perception , Durham, NC: Duke University Press, 2015, 320 pp., $24.95 (paperback)

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A new review on Massumi's book that can be read here.

sexta-feira, 10 de março de 2017



Image result for Parrhesia rhetoric
Jacques-Louis David's The Death of Sócrates

The free-speech or to speak boldly (parrhesia) calls our attention to the need to define the boundaries of rhetoric. In the classical conception, parrhesia and rhetoric were placed as discursive activities incompatible with each other.
However, some distinctly modern communication activities have changed this space of mutual impossibility. Given the changes that rhetoric has suffered with mediatization, it is urgent to ponder the degree of influence between rhetoric and parrhesia.
This paper describes today’s reciprocal influence between rhetorical and parrhesia.
On the one hand, parrhesia appears to manifest itself rhetorically in advertising discourse as a rhetorical trope and being an indispensable figure of elocution from a pathos’s point of view. On the other hand, parrhesia seems to manifest itself in the professional and ethical practice of journalism as a kind of intrinsic speech that legitimizes journalist activity.
Thus, the paper emphasizes the possibility of a Rhetoric of Parrhesic effect.

Check this in the Paper's section !

terça-feira, 31 de janeiro de 2017

Communication Theory conference in Madeira University

The Portuguese Association of Communication Sciences (SOPCOM) visits the Madeira University with a conference on different aspects on Communication Theory.

Communication theory is a multidisciplinar and complex domain.
In "Communication Theory as a Field" , for example, Robert T Craig proposes seven traditions of communication theory with their own way of understanding communication:
  1. Rhetorical: views communication as the practical art of discourse.
  2. Semiotic: views communication as the mediation by signs.
  3. Phenomenological: communication is the experience of dialogue with others.
  4. Cybernetic: communication is the flow of information.
  5. Socio-psychological: communication is the interaction of individuals.
  6. Socio-cultural: communication is the production and reproduction of the social order.
  7. Critical: communication is the process in which all assumptions can be challenged
Craig, Robert T.  (1999). "Communication Theory as a Field" (PDF). Communication Theory. Blackwell Publishing Ltd.; International Communication Association. 9 (2): 119–161. doi:10.1111/j.1468-2885.1999.tb00355.

I am sure many of these traditions will be present in the speaker's presentations.

February, 15th 2017
Free Entrance!

quinta-feira, 26 de janeiro de 2017

New paper: Argumentative possibilities of Advertising Image

"Argumentative possibilities of Advertising Image" is already available to be read (in Portuguese).

Trying to connect the study of advertising with visual rhetoric, the paper looks for a theoretical justification of the term " Visual arguments " when applied to advertising.
 It discusses four rhetorical qualities of the images, and the importance of rhetorical tropes to the persuasive effectiveness of advertisements. The massive use of rhetorical figures seems to meet a functional adaptation of advertising to contemporary societies having a prevailing visual culture, where the need to seize instantly a message is on pair with the need to present this content in a fresh and creative way.

Image result for cigarette bullets

quarta-feira, 4 de janeiro de 2017

New Paper: Political Cartoons as Communicative Weapons

Check my latest paper on political communication:

Political Cartoons as communicative weapons - the hypothesis of the “Double Standard Thesis” in three Portuguese cartoons

Source: António Jorge Gonçalves, “BPN- nova temporada” (BPN-New Season), Inimigo Público, April 7th 2014;

Political cartoons are a powerful communicative weapon. They can distract, joke but they can also provide social commentaries on key aspects of reality. Although not always acknowledged, cartoons are a key element on political communication.
In this paper, we investigate editorial cartoons potential to political communication and take them as communicative artifacts capable of enhancing political comprehension and reconceptualization of events, through specific frames of understanding. By looking into the double standard thesis, by which cartoonists tend to contrast the posturing, destructive, wastage of politics with the purposive, constructive efficiency of business (Morris, 1992: 254), we try to assess if that same tendency to frame politics and business befalls as well in Portuguese political cartoons.
Based on a not-representative sample, we proceed to a rhetorical analysis of three contemporary Portuguese political cartoons in which business tends to be associated with purpose and efficiency, while politics is portrayed as a wasteful, vain, otiose activity. By representing politics and business in such a dissimilar way, these cartoons tend to validate in Portugal the double standard thesis, and raises the possibility it can actually be applied to trans-national contexts.

sexta-feira, 2 de dezembro de 2016

Check the New Critic Dictionary  of Publics!

For example:

« Reinardht Koselleck » Dictionnaire Critique et Encyclopédique des Publics, CREM, 2016,

domingo, 6 de novembro de 2016

International Conference Rethinking Humanities- Visibility/Invisibility


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Source: GettyImages

The International Conference Rethinking Humanities / Pensar as Humanidades
will take place on 12th and 13th December, 2016 at the University of Beira Interior, on the initiative of Labcom.IFP - Communication, Philosophy and Humanities.

Rethinking Humanities Today / Pensar as Humanidades Hoje is the generic name of an annual Conference that this year will have as its specific theme "Visibility/ Invisibility". The conference is the result of a project of scientific dialogue between Communication Sciences, Philosophy and Arts which, based on the specific theme mentioned above, brings together 4 plenary panels around the following reference lines.
Hope to see you there!